The team who won Ideas for London, bring a diverse mix of experience from design, psychology, anthropology, creative technology and participatory art. 


Cassie Robinson

Cassie specialises in strategic design, open innovation and networks, and likes to bring profile and ambition to things she believes in.  A decade ago Cassie had gained a 1st Class degree in fashion, was working at Marie Claire magazine in New York, and then co-founded her own design enterprise for which she was awarded by Nesta in 2004 as a Creative Pioneer. In the last 7 years she turned her design practice toward social design instead and gained an MSc in Applied Positive Psychology specialising in collective efficacy, strengths based approaches and behaviour change. Alongside working on a range of projects for clients such as the Nominet Trust, Nesta, 100% Open and Hub Westminster, she sits on the Board of Snook and the Advisory Board for Social Spaces, and is curating a book on vulnerability and intimacy to be released later this year.

Cassie is also a Director at Point People, a network of people committed to and active in building, connecting and catalysing the social and cultural innovation system. 

Follow Cassie on Twitter: @CassieRobinson

Eleanor Ford

Eleanor began her career as an anthropologist and documentary filmmaker, before founding LikeCube Ltd in 2006. Based on her frustration at the lack of sources for personalised recommendations for travellers, Eleanor won support and initial finance from NESTA as part of the 'Creative Pioneer Programme' and went on to build an award winning team (including the world leader in Computer Science and experts in Semantics and Scalability) and cutting edge technology.

LikeCube provided innovative recommendation, personalisation and data intelligence solutions, primarily for the leisure industry, and their recommendations were described as "faultless", "spooky" and "bang on the money". As the originator of the LikeCube concept, Eleanor won Silver Award at the 2007 British Female Inventor and Innovator of the Year Awards, was a Finalist in the Blackberry Women & Technology Awards in 2008 and was profiled in the January 2012 edition of Wired Magazine. LikeCube was acquired by Time Out in July 2011. Now based at Time Out, as Innovation Associate, Eleanor regularly consults on innovation, entrepreneurship and networks. 

Eleanor is also a Director at Point People, a network of people committed to and active in building, connecting and catalysing the social and cultural innovation system. 

Follow Eleanor on Twitter: @EllieHFord

Fiddian Warman

With a grounding and fine and digital arts Fiddian embodies a synthesis of creativity and technology and is passionate about the application of this hybrid in a range of social contexts. He is skilled and experienced in identifying underlying opportunities or challenges and innovating elegant strategies and solutions to meet these needs. His fifteen year experience of leading creative teams enables efficient and effective delivery of these innovations.

As founder and MD of Soda Fiddian leads teams of artists, developers and entrepreneurs in the development of creative tools that help communities work, play and learn together. The best known of Soda's suite of innovative applications is the BAFTA-winning online construction environment, Sodaplay  

Fiddian’s artworks reflect on the effect of technology on societies by use of mechatronic and robotic systems.

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Tassos Stevens

Tassos Stevens is a co-director of Coney, making interactive play and adventures of all kinds; he's worked on projects happening inside theatres and other buildings, on the streets, and online, for commissioners including the National Theatre, Channel 4 Education, 4IP, and State Library Victoria. He's an ex-psychologist, artist theatre-maker, and wrangler, with specialties in systems reconnaissance and thinking, game-design, and training playful secret agents.

Follow Tassos on Twitter: @tassosstevens

Laura Williams

With a background in design, Laura has spent the last decade developing products, services, strategies and businesses around the needs of people. Born in London and raised in Northern England, she has worked closer to home (Newcastle, Manchester and now London) and globally, with stints in Hong Kong, China, Indonesia and the US. In her early 20ʼs Laura won a place on the NESTA Creative Pioneer Programme and secured a £35,000 investment grant to co-found and run a Service Design Consultancy. This role saw her pioneer the market for Service Design for four years in a tough business climate. Since then Laura has co-founded a tech-start up and in 2009 she was awarded a place on the British Council International Cultural Leadership Programme for Creative Entrepreneurs.

Throughout her career Laura has worked on a wide range of projects, from funerals to footcare. She is currently working for the strategic innovation agency Sense Worldwide with some of the world’s most well-known companies and brands. Recent clients include Johnson and Johnson, Nike and MTV. In her spare time Laura is developing a learning programme called AcadeME.
She has a First Class Honours Degree in Design for Industry from Northumbria University

Andrew Tibbles

Andrew J Tibbles was born in England but grew up on the west coast of Scotland. He studied Product Design in the University of Dundee, where he was involved in a wide range of projects from Ethnography to solve social issues to Engineering with coding. His honours year project was focusing on the subject of death and how design has a role to play. The Aquatic Grave, is a new form of eco-burial, where the deceased will act as nutrition for small marine life, and the tomb itself will become an artificial reef and sanctuary. This is a way for the body to give back to nature. Andrew recently moved to London and is now an Intern for Cassie Robinson.


Website and Infographic Design: Fi Scott at Make Works